Many years ago I created a profile on LinkedIn, not because I had any vision of what I wanted to do on it, but because that is what people did. I soon discovered, as I suspected, that LinkedIn does not have much utility for academics. LinkedIn is a terrible platform for developing robust professional networks in academia and it is just about worthless as a place to cultivate employment opportunities. Given my efforts to keep up with friends on Facebook and engage a wider network on Twitter, tending to my LinkedIn presence seemed tiresome and a waste of effort. Over the years, I usually ignored the emails I regularly received informing me of people requesting to “Connect”. I signed into my account a couple of times a year out of renewed curiosity, took a quick look around, and confirmed that it was not worth my time.
Now, though, I regret that I did this. I still do not think that LinkedIn is professionally useful to me. But what I failed to see over the years is that my participation in LinkedIn could have been helpful to others.
What I did not know until recently, as my children began to graduate from college and look for jobs, was that one of the first pieces of advice that career services provide to students is to create a LinkedIn profile and use their networks to reach out to others. It is, in fact, seen as a necessity; this kind of networking is vital in many fields, even if not in academia. So – and probably the only people who do not know this belong to small cohort of older academics – recent graduates regularly use LinkedIn to connect with more established professionals who might offer them advice (or even a job or job lead). They are more likely to find such professionals, and have them respond, if they are already connected, whether through their college or as a “second degree” connection through others.
This, I realize, is where I fit in. If I have a robust network of my own, I could serve as a “connector,” the link between a recent graduate and a potential mentor or employer. As an academic, especially one who has been at the same job for two decades, my professional network is of limited use. However, should my network include many of my former students, that might be useful. A recent graduate might be much more willing to reach out to a second degree connection, and the two would potentially share a common interest (i.e., the topic of a class I taught) and classroom experience. This service requires very little of me, other than cultivating my own network.
So that is what I have begun to do. I am beginning to build my network on LinkedIn, and starting this year will encourage my students to join it. Should other academics do the same, it might really help our students.
I have no love of or financial interest in LinkedIn – like many such sites (e.g., academia.edu), it is geared toward making money off of my freely supplied data. All of these sites may well be ephemeral, in time making themselves so seemingly invaluable that we do not leave them when they begin to charge for their services, and/or simply collapsing under the weight of their own corporate greed. But this is the world that we live in, and we may as well use such tools as best we can to help others.